Advertise with Internet Archaeology for worldwide recognition
A simple cost-effective advertising opportunity

Internet Archaeology (IA) accepts advertising on its homepage from commercial, not-for-profit and academic institutions as long as the service being advertised is of archaeological relevance (and will therefore be of interest to our readers). We retain the right to refuse any banner which we deem unsuitable.

IA Reader/Subscriber Profile

Internet Archaeology has a significant number of high profile institutional subscribers from UK, USA and Europe each with hundreds of users using and reading Internet Archaeology daily, as well as a substantial and growing number of committed individual subscribers.

• View the current detailed breakdown of % users by domain / country.
• View all our access stats since 1997

Internet Archaeology receives around 15000 successful requests for pages per day from readers all over the world. Over 120 countries are represented in our access statistics, with our homepage seeing the greatest amount of traffic. Traffic flow has always been consistent and usage has shown a steady upward trend.

As a research journal, Internet Archaeology mainly caters to an archaeological academic audience, but this means that we can more effectively target this specific demographic. Advertising in IA should especially appeal both to academic institutions and publishers .

Banners

IA will serve standard-size `clickable' banners on its freely accessible homepage. Banners must be supplied by the advertiser to the following specifications:

Although this simple system is similar to traditional ads you might see in a printed publication, they offer the added ability to bring a potential customer directly to your web site. Thus advertisers must also supply a viable URL (web address) to associate with their banner. Banners without a URL will not be permitted. Banners may be animated but are subject to approval. We advise that you check your banner in a variety of browser environments prior to submission to the journal.

Making Changes

One change of URL and one change of banner will be permitted at no additional charge in any 6 month period. Additional changes will be charged at £30 plus VAT per change e.g. changing both banner and URL for a second time within a 6 month period will incur a £60 (plus VAT) charge. Please allow 5 working days between our receiving (emailed) notification and changes to take effect.

Delivery

A limit of 10 banners on the homepage at any one time has been set. Banners are then served in random rotation with every request to the journal homepage, thus guaranteeing each banner a minimum 10% `impression rate' of the total number made on the homepage over a given period. The banners we currently serve receive around 3000 impressions in any 3 month period. This method does not measure the effectiveness of your advert, but it does provide a measure of how many visitors were exposed to it. Monitoring your own web site stats (e.g. counting / analysing the referrals our site makes to yours) would give you even more information.

Should the Internet Archaeology server at York not be available for technical reasons for more than 72 hours in any 6 month period, a 10% discount on the charge for subsequent placement of a banner will be offered.

Rates

All charges will be subject to VAT. International orders are also accepted (just contact us for arrangements). Orders should be emailed (banner graphic and URL should be sent as attachments) to Donna Page:
    dap4 AT york.ac.uk,
Please use the headings as set out in our order form. A purchase order number, a contact name and invoicing address must be supplied for your order to be processed. Refunds will not be made once banner has been mounted.

Reciprocal 'deals' and other marketing arrangements are always considered, so feel free to contact us with your ideas.

Making an Effective Banner

There are a few qualities that generally make for more effective banner ads. If you are mounting a banner ad campaign in Internet Archaeology you should keep the following in mind:

• Advertise a particular product or service in your banner, rather than your site generally. If you do advertise a particular product or service, ensure you link the banner ad to that part of your Web site, rather than your home page.
• Use simple messages rather than complicated ones.
• Use animated ads rather than static ones.
• Your graphic content should provoke visitor curiosity, without being too obscure.
• Make your banner visually appealing with interesting content

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© Internet Archaeology 1996-2008
Last updated by Judith Winters
Tuesday, 10 June 2008
Cite: http://intarch.ac.uk/advert/index.html for this page