Digital creativity, in its broadest sense, describes the process of leveraging the affordances, technologies and implementation of digital media in novel ways to render ideas, experiences, narratives and aesthetics in the digital world. Over the past 20 years digital creativity has become increasingly popular within the wider heritage sector, as is demonstrated by the multitude of conferences (Digital Heritage and Interactive Storytelling 2015), creative sessions (The Heritage Jam 2015), permanent installations (Moesgård Museum) and additional stand-alone outcomes coming to light in diverse contexts, extending from online to on-site. Digital creativity, when discussed in all these contexts, can be seen to encapsulate the role of the creators, the media employed, the narrative structures that are instigated, the messages that are either stated or emergent and the proposed way in which audiences' engagement is facilitated.
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