The creation and use of digital research videos facilitates knowledge exchange between early career academics and groups who would not otherwise have been exposed to the research, potentially including academics in related fields, academics in other disciplines, professional archaeologists, and members of the 'general public', broadly defined, via social media. One of the most pressing challenges of this type of project is the amorphous nature of the audience, not only demographic but in time, place, and perspective when viewing the videos online. In this case, anecdotal or structured response (such as from a class after viewing the video) may be the most productive form of feedback for constructing future videos, while the number of viewers provide the incentive for their creation.
The measures described suggest that the project has been successful in fulfilling its aims and has the potential to develop into a long-term project. Future plans include translation of the videos into Spanish and, if possible, Serbo-Croatian for the videos concerning work in Croatia and Serbia. The sustainability of the videos is ensured by their deposition with the Archaeology Data Service repository (as part of Internet Archaeology's archive procedures).
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